What initially started out as a weekly high-society gazette for New York’s elite has now transpired into a global, multimedia powerhouse that shapes the fashion world as we know it today. Vogue Magazine is widely recognised as the most iconic and influential fashion and lifestyle magazine of all time, which is why when Vogue College of Fashion announced an immersive Summer School program - the response was imminent. Spanning metropolitans with the likes of Madrid, London, and New York City, the program offers 4 course tracks that include: Fashion Business, Fashion Styling, Fashion Communication, Fashion Media
Walking into Condé Nast’s headquarters at One World Trade Center, the atmosphere of the global fashion media empire immediately shifts into focus. From archives of the New Yorker to sleek magazine spreads, winding marble staircases and New York’s iconic skyline: the effect is imminent.
Here, high above the bustling tandem of the city, the once tangible boundaries between industry outsider and industry insider begin to blur. Fashion legacy meets supply chains, priceless archives - the intricate apparatus of market positioning, magazine spreads meet hard data and glamorous events - the challenges of capital investment.
But behind every picture-perfect cover, glitzy article and viral digital campaign lies a broad, intricate tapestry of consumer behavior, planned marketing and physical and creative supply chains. Whether exploring what enables heritage houses to maintain their prestige in Fashion Business, evaluating how brand equity fuels community desire in Fashion Communication, charting out the monetization models of modern-day publishing in Fashion Media, or understanding the precise commercial viability of a collection in Fashion Styling, students learn that every aesthetic choice leaves a ripple on the market.
For students of the summer program, stepping off the elevator at Condé Nast’s Headquarters isn’t just a once in a lifetime chance to experience the world of high fashion editorials, but the opportunity to be immersed headfirst into the trillion-dollar industry of style.